Vision

To be a leader in a world class primary care focused health system

Mission

Promoting primary care through leadership, innovation and education

Key Objectives

1. To provide clinical, political and organisational leadership
2. To create an environment that fosters innovation in health services
3. To facilitate an education and learning culture which leads to improved outcomes in health services

Guiding Principles

1. Ensure high quality cost effective services for the primary care sector
2. Ensure high quality and accessible education that is relevant to the health sector
3. Have a long term commitment to our members’ professional and personal well-being
4. Be a strong advocate for our members
5. Maintain high organisational ethical values
6. Invest in our people